Pixelwise - Why us?

We understand our clients' needs. This is not the type of business where the Wow! effect is desired. If we do get the Wow!, we then go back and try to find out what went wrong.

Our clients are usually not trying to impress anyone. They ask us to help them demonstrate that what they are proposing to do will have little or no negative impact on the environment.

We respond quickly and efficiently to our clients' requests. Tomorrow might be one day too late. We go way beyond 9 to 5, Monday to Friday work week to meet your deadlines. Our telecommunication projects turnover time is generally under one week.

Our competitive hourly rate combined with efficient production makes the photomontage a viable solution even in the pre-design stage.

Accuracy

If accuracy is a crime, we are guilty as charged. We have a proven record in producing photomontages that match the photos taken after the construction. Our estimate is that the accuracy of our products is within a 10% margin.

Perception

But there is more to it then geometric accuracy only. While the human eye is easily deceived, the brain is less accepting. You can look at a picture and feel uncomfortable with something, even without knowing what it was.

Sometimes it can be as basic as a shadow on the same side as the light source, or a distorted geometry. But often the culprits are more subtle, and are perceived on a subconscious level. Saturation, contrast, sharpness or 'noise' in the superimposed picture that do not match those in the original picture can cause a negative emotional response.

And it is all about perception! If you perceive the picture to be a fraud, your attitude towards the project as a whole might be affected.

If the picture is to deliver a message, that message should be clear. If the observer is subconsciously trying to solve the puzzle, his or her focus drifts away from your idea. Unless that is what you wanted, of course...

We have mastered these subtleties to the point where you might find yourself scratching your head trying to "Find Whalley" in the photo!